Intro to Facebook and How It Can Help Your Business Grow

There are over 2 billion users and 70 million active business pages on Facebook. Having an active Facebook page for your business increases exposure to potential customers. It also can help lower your marketing expenses since creating a page is free. Advertising with Facebook ads are also relatively inexpensive compared to traditional print, radio, and […]

9 Reasons You Need SEO

In the modern digital marketplace, search engine optimization (SEO) is an operational necessity. Search engines, like Yahoo, Google, AOL, Bing, ASK, and many others, constantly evaluate websites with their algorithms to identify which websites have the most relevant information to meet the interests of the millions of users they serve each day. Every business with […]

Why a Bigger Logo Can Harm Your Brand

Everyone loves their logo right? Or at least they should, since it represents their brand. So who wouldn’t want to show their logo to the world? Bigger is better right? Well not always and here’s why. Having a large logo on a website is like being that annoying salesman that comes running up to you […]

Does Your Website Reflect Your Business?

Your business is always evolving and so is your market. Handling customer demand, the changing economy, shareholders, and employees can be daunting. Did you know that 75 percent of users admit to making judgments about a company’s credibility based on their website’s design? The way your customers perceive your website could have a major impact […]

Websites are for Your Audience, Not for You

It is easy to forget that building a website is a process of bringing about solutions to your end-user’s problems (as in, how can I help my customers find my store? By adding a map to the website). Many people create their website with only their own goals in mind. This is a big mistake. […]

Is Your Email Marketing Spam?

Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet Service Provider’s spam filter. For […]

Make A Name For Yourself

There are three different levels of strategy that result in three different sets of results. Advertising – primarily designed to elicit short-term results on a specific campaign or site performance goal. Search Engine Optimization (SEO) – designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving […]

Thinking Offshore Web Design? Think Again!

Offshore web design firms promise ultimate convenience and savings to businesses around the world. Many companies even decide to hop aboard the outsource wagon and hire these design firms. In many cases, they get more than they bargained for. You Get What You Pay For While it is true that many offshore web design firms […]

The Importance of Search Engines

It is the search engines that finally bring your website to the notice of prospective customers. When a topic is entered for search, nearly instantly, the search engine will sift through the millions of pages it has indexed and present you with ones that match your topic. The searched matches are also ranked, so that […]

Why Your Web Designer Should Know About Web Marketing

Many excellent web designers know next to nothing of web marketing, and this can be a big problem. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines at all simply because of the way they have […]