Why a Bigger Logo Can Harm Your Brand

Everyone loves their logo right? Or at least they should, since it represents their brand. So who wouldn’t want to show their logo to the world? Bigger is better right? Well not always and here’s why. Having a large logo on a website is like being that annoying salesman that comes running up to you […]

Why Hire a Professional Web Designer?

When our car breaks down or we have electrical problems in our homes we always seek out professionals to fix our problems. These professionals have many years of experience and often have credentials to back them up. I’ve noticed a trend lately in the web design and development field. More and more people want a […]

Welcome The White Space

Individuals who are new to website development will often compartmentalize the web page and fill every available space with either text or graphics. After all, why shouldn’t you maximize the site design by including as much information as possible? There seems to be an underlying fear that if there is “white space” the website will […]

Does Your Website Reflect Your Business?

Your business is always evolving and so is your market. Handling customer demand, the changing economy, shareholders, and employees can be daunting. Did you know that 75 percent of users admit to making judgments about a company’s credibility based on their website’s design? The way your customers perceive your website could have a major impact […]

Websites are for Your Audience, Not for You

It is easy to forget that building a website is a process of bringing about solutions to your end-user’s problems (as in, how can I help my customers find my store? By adding a map to the website). Many people create their website with only their own goals in mind. This is a big mistake. […]

Make A Name For Yourself

There are three different levels of strategy that result in three different sets of results. Advertising – primarily designed to elicit short-term results on a specific campaign or site performance goal. Search Engine Optimization (SEO) – designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving […]

Updating Your Website Efficiently

Many new web designers, and even seasoned web designers, create websites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your website is not an efficient one, […]

Thinking Offshore Web Design? Think Again!

Offshore web design firms promise ultimate convenience and savings to businesses around the world. Many companies even decide to hop aboard the outsource wagon and hire these design firms. In many cases, they get more than they bargained for. You Get What You Pay For While it is true that many offshore web design firms […]

Why Your Web Designer Should Know About Web Marketing

Many excellent web designers know next to nothing of web marketing, and this can be a big problem. Marketing a site in search engines requires that the site be designed in a search engine compatible format. Many beautiful sites do not fare well in search engines at all simply because of the way they have […]

What Colors are Best for Your Website?

sample colors

Marketers spend lots of time and money determining the colors to best market their product: the colors that will prove the highest amount of return on investment.  You may want to hire a professional web designer to help you.  Make sure the web designer you hire is not just a programmer, but also a graphic […]