The Importance of Search Engines

It is the search engines that finally bring your website to the notice of prospective customers. When a topic is entered for search, nearly instantly, the search engine will sift through the millions of pages it has indexed and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

The Top 3 Positions Get 70% of All Traffic

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 2-3 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the keywords and relevant content that play the most important role.

It is found by surveys that when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

  • The first option is they find their site through a search engine.
  • Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
  • Occasionally, they find a site by hearing about it from a friend or reading in an article.

It’s obvious that the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weighting to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your goal for high search engine rankings really does work.