Graphicten Featured on the Mentor Moment Podcast

Mar 17, 2026 by Michael Shihinski

Hosted by Dirk Houglum of D&P Home Inspection

Michael, owner of Graphicten, sat down with Dirk Houglum on the Mentor Moment Podcast to talk about something that affects nearly every small business: why most websites are not doing enough.

The conversation covered what a website should actually do, explain who you are, build trust, and drive action, and why just having one is not enough. Michael shared the most common mistakes he sees, from missing calls to action and weak messaging to no real photos or reviews. He also broke down three quick changes any service business can make right now to start converting more visitors into leads.

If you have ever wondered whether your website is actually working for you, this episode is worth a listen.

Not Sure If Your Website Is Working for You?

We offer free consultations for local businesses in Ocala and Central Florida. We will look at where your website stands, talk through your goals, and give you honest feedback.

Request your free consultation.

The Mentor Moment Podcast is hosted by Dirk Houglum of D&P Home Inspection. A special thanks to InterNACHI for supporting the podcast. Graphicten serves businesses in Ocala, Marion County, The Villages, and throughout Central Florida.

Michael Shihinski

Michael Shihinski is the founder of Graphicten, a web design, SEO, and branding agency based in Belleview, Florida. Since 2010, he's helped small and mid-sized businesses across Ocala, Marion County, and Central Florida turn their websites into tools that actually bring in leads. As lead developer and SEO strategist, he combines front-end and back-end development with hands-on SEO and marketing automation experience.

Outside of Graphicten, you'll find Michael enjoying the outdoors, playing video games, or tinkering with 3D printing and electronics.

Related Resources

Start a Project