Case Study: Local SEO & Web Design for ABS Heating & Air in Ocala, FL

“Hi, I’m Mike with Air Balance Solutions, ABS Heating & Air. We’re located here in Ocala and I came looking for a website. When I first started out, I just made my own website and I figured, you know what, just to get a website out there, get our name out there, I’ll just make a generic website, used GoDaddy, and just kind of designed it myself. So, I thought it turned out pretty well. Yeah, some people that do it professionally, they could tell I made it myself, so it didn’t turn out the best. But, you know, it worked for what we had, but we just were not getting the traffic from it. I mean, we literally were getting nothing from the website at all.

So, we went to Mike. We talked about what we were looking for, what we really need, what our expectation was for the performance of the website, and how we wanted it to look. My wife was heavily involved with a lot of that. But once Mike got involved and started making the website, the whole process… I never realized how intuitive and all the back-end stuff that went into making a website and how thorough Mike was with everything. The whole process was very eye-opening and surprising to us, honestly. But the end result has been miles above what we could have possibly hoped for.

Mike was very upfront from the beginning. He explained that we want to drive all of our outside traffic, as far as our SEO stuff, to the website, and then that generates the phone calls. So, setting all that up for the website to be the main hub essentially for where all our SEO stuff went—he really delved deep into making sure it was going to be right. And the performance we’ve gotten out of it… we got more phone calls in the first two months from the website, even though he told us it might take 9 to 12 months to really start generating a lot of traffic. In the first two months, we got more phone calls than we had the previous three years since I made the website. So, it was impressive right off the rip. And still today we get a lot of traffic from it that has been awesome for us.

The customer service throughout the process was awesome just because he was patient with us. You could tell his experience because he knew all the right questions to ask to understand what we were looking for, so the end result would be what we wanted it to be.

And since the website was done, I know a lot of times I’ve heard horror stories from people that say, ‘Well, the website got done and yeah, it turned out great, but we had questions or we want to change stuff after the fact, and it took us a long time to get it done or it took days or weeks to get answers.’ Every time I’ve reached out to Mike—usually I like to do it in an email, but an email, phone call, text message, anything that I’ve sent to Mike—sometimes it’s immediate. Like he’s responded within minutes. Or I sent him a text message like, ‘Hey, is this something that we’re able to do with the website or can we add this?’ And I’ll get a response almost immediately. I know it’s not always like that, but I can tell you if Mike’s got the time, he’s responding right away. He really is.

So, if you’re looking for a website to get done, I can’t recommend enough Mike at Graphicten. He does an amazing job. He’s extremely thorough. A 10-minute conversation will tell you he’s a professional at what he does, and he knows what he’s doing.”