This pandemic is constantly reshaping how we market and promote our businesses. Consumer behaviors are changing. We are seeing more online buying and a huge shift to digital business models.
While we wait for a return to normal, let’s explore some of the top digital marketing trends.
Mobile Optimization
With the shift to online buying, it has become more important than ever than companies ensure their online presence and processes are mobile-friendly.
Social Commerce
With shoppable posts, social commerce plugins and apps, and ads on social media with CTAs to ecommerce sites, businesses are now selling directly on social media platforms.
Interactive Content
Interactive content such as 360° videos, AR/VR, shoppable posts, quizzes, and polls are providing an alternate way for users to connect with businesses. Interactive content is highly shareable and increases brand awareness.
Relationships over Sales
Stop the sales pitch and start a conversation. Spending is down across the board. Top businesses realize that now is the time to nurture relationships so that when spending does begin to rise, they will be at the forefront of people’s minds.
New SEO Strategies
Search algorithms are ever-changing. What worked yesterday, may not work tomorrow. The conversion rate for SEO is 14.6% and outperforms other traditional outbound marketing methods. An increased reliance on digital business models will make search more relevant than ever.
Whether you’re creating a new digital marketing strategy or changing an existing one, these 5 trends will certainly help. How is your business or organization responding to digital marketing trends?
We’d love to hear your thoughts.