Technology changes quickly and a website can become outdated just as fast. Many experts recommend updating your website every 2-3 years. However, there are many times you may want to update your website sooner. For example, maybe your business has new goals, added new services, rebranded, or grown over the years. Maybe you’ve been seeing a decrease in traffic or conversion rates on your website, you want to offer a better user experience for your visitors, or your site looks outdated. Whatever the reasons, updating your website can benefit your business.
It is important to keep your website fresh so that it continues to capture your visitor’s attention and turn them into customers.
Benefits of an Updated Website
Responsive Design
Many users are mobile these days. This means your website must look and perform well on phones and tablets. User experience is very important for your website and can have a huge impact in setting you apart from your competition.
SEO (Search Engine Optimization)
We’ve all heard the saying, “Content in king!” Not updating your content on your website for long periods of time can lead to decreased traffic to you site. Frequent updates can boost SEO and drive more viewers to your site.
Legal Reasons
With changes to laws online, you’ll want to make sure your website is up to date to protect your business from legal issues. Does you website follow ADA recommendations? Are you storing information properly for your visitors?
Stay Relevant
New content can drive users back to your website and open the door for new customers. Let your visitors know your business is thriving by making consistent updates.
Conclusion
While updating your website may seem daunting, it may be just what you need to make your business thrive.
Are you considering a redesign of your website? We’d love to talk.